A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections.
A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to shareideas, pictures, posts, activities, events, and interests with people in their network.
If everyone in your company gets behind social media, it not only increases your visibility on the web, but the responsibility of updating and maintaining can be fairly shared. Asking for every employee to rotate a day that they will keep an eye on the company’s social networks creates owner ship and interest among employees. If you’re looking for ways to easily manage a company blog, think about group blogging. Not only does it all eviate the time budget issue, it allows for fresher content and a compilation of perspectives that will speak to a greater audience. Ann Handley of Marketing Profs recently commented in a Twitter chat about group blogs that “In-house-penned blogs nurture leaders throughout the org(anization).”
Setting aside a few minutes a day for a quick scan of trending topics and customer reactions will help you keep on top of the social media news tream. If you enjoy reading the news headlines in the morning with your cup of coffee, tack on a few more minutes to scan Twitter, Facebook and other networks. NFIB’s made it easier for you by compiling the Top Daily Must-Reads for every small business owner. When thinking of what to say on social media seems like a huge deterrent, try keeping a schedule. Planning ahead all eviates the pressure to generate constant content. And by all means, you can still be spontaneous and comment or share the latest news of that day, but the structure is what is important.
As most small business owners find themselves over whelmed with learning and maintaining multiple social media technologies, try focusing on the networks that make the most sense for your business. If most of your customers interact on Facebook, take the time to build out your page and information on Facebook so that you can join the conversation.
Services like HootSuite and Tweet Deck were created for the busy social media user. Platforms like these allow you to post, reply, and schedule comments for all of your company’s social media accounts in one easy format. The dashboards they use to lay out all the different feeds and messages on all your networks iseasy to navigate and allows you to have a pilot’sview over all your social media. You can also assign roles to people with in your company so that everyone uses the same account, but can delineate the work.
If spending a few minutes eachday on Twitter, Facebook, LinkedIn and the like gives you anxiety, consider completely outsourcing your social media efforts to a specialized agency.
Social Networking allows visitors to share quality links through public websites. This means that when a visitor likes your site, he / she can easily recommend it in his / her favorite social networking portal.
Basically, social networks are similar to search engines – the goal is to bring the most interesting and relevant content to the top of the site. In sites like Facebook and MySpace for example, you can measure your popularity by the number of friends or visitors you have. On Twitter, getting more followers is most important.
Remember that once you create a page for your website in a social network site, you should regularly visit it and update it with news. You should really show your visitors that you care about them and bring them new information on a regular basis. After all, your visitors are the most important thing for your website. Check the most popular social networking sites that you can use to promote your website.