Website referencing is the indexing of a website in the search tools of directories and search engines.
Its goal is to improve the website positioning on the results pages to increase its traffic, visibility and brand awareness.
Good SEO is strategic.
SEOs cannot guarantee that your site will be # 1 in search engine results. Indeed, search engines are constantly evolving and are implementing systems to thwart artificial techniques to properly place a website.
Good SEO includes monitoring the website’s positioning in the major search engines. Because nothing is ever definitive in time!
By definition, natural referencing refers to the techniques used by search engines that classify the results they return to Internet users when they type a request.
By extension, SEO is a term that is also used in digital marketing to define all of the techniques and methods that allow a website to be optimized to improve its ranking in search engines. This is also referred to as SEO for Search Engine Optimization.
SEO concerns only the results ranked by the engine relevance algorithm. Advertising results (Adwords) do not fall within the scope of SEO.
In natural referencing, the website is analyzed by robots. They therefore need to be able to access it, read it and fully understand what it is about. For this, there are several good practices to put in place and a certain number of techniques to avoid or even to proscribe!
To technically optimize your site for natural referencing, you must in particular:
Natural referencing can be more or less dosed. It gives very comfortable results over time (which is verified by tracking its Google positioning). However, mathematical precision has no place here. It is therefore difficult to predict precise positions with natural referencing. We must move forward and adapt the dimensioning of actions as we go.
There are free or inexpensive auto-SEO solutions that are often ineffective. Using a manual submission is more relevant and has more effect on SEO.
What is the use of appearing in directories unrelated to your product and your customers?
You are in the best position to know the directory and forums of your profession and its reputation.
For “Social” referencing, good management of your social networks is important.
You can visit our dedicated pages:
Social management
For natural referencing, here are our main services:
Audit on your current SEO and your competitors.
This is a global positioning report.
This inventory is often a prerequisite to be able to prepare a referencing strategy.
This module consists of finding the keywords that combine search performance in terms of search volume and relevance to your business.
Search for your website resistance to the Google search engine.
Your website is scrutinized to remove any possible brakes:
A duplicate content report is also provided.
Only landing pages are considered here.
Recommendations give you the ideal size for text content.
It make it possible to avoid too high a density of keywords. A too high density is considered by the engines as spam.
It also make it possible to avoid a too low density. A too low density prevents engines from understanding the meaning of the pages.
Each keyword therefore has an ideal density.
Writing content must to be into the interest of internet users.
Good content should also be optimized for search engines.
It is both a “literary” and a “mathematical” exercise.
This writing is called “SEO writing”.
Your website ranking report for your site’s keywords.
A monthly report will be sent to you in PDF format in order to be able to control all aspects and thus act accordingly, if necessary …
SEO can be supplemented with paid SEO actions.
AdWords management in the form of a fixed monthly amount agreed together.
This plan does not depend on the amount you pay to Google AdWords.
A monthly report will be sent to you in PDF format in order to be able to control all aspects and thus act accordingly, if necessary …
| Service | Rate |
|---|---|
| Competitive analysis | 5,000 THB |
| Keyword research | 2,000 THB |
| Technical audit of your website resistance to the Google search engine | 2,000 THB |
| Editorial tips for landing page optimization and SEO writing | 4,000 THB |
| Positioning monitoring and monthly report | 2,000 THB/month |
| AdWords support | 2,000 THB/month |
Do not hesitate to contact us for more details.
2.2. « Social » referencing
It’s about being on the internet at the right time. It is necessary that we find traces of you elsewhere than on your website.
Your presence on social networks with a link pointing to your site will make it possible to find you or to find you thanks to another way.
It may also require creating and maintaining a blog that will increase traffic to your website and increase brand awareness.
When your website uses an RSS feed, it also helps improve your visibility with search engines.
We offer detailed social management services and social media management.
Social management